September 11, 2018
ASA Honors Best Communications and Marketing Programs of the Year in Staffing and Recruiting Industry
The American Staffing Association recognized member staffing agencies with ASA Genius Awards for the most outstanding marketing, advertising, multimedia, and public relations campaigns and products of the year. The winning entries will be featured in a cutting-edge, interactive display at Staffing World® 2018, the ASA annual convention and expo, Oct. 16-18 in metro Washington, DC.
LandrumHR, a full-service staffing, HR outsourcing, and consulting firm, headquartered in Pensacola, Florida, won a 2018 American Staffing Association Genius Award. LandrumHR won the video category for its Military Veterans and Families video campaign and received an honorable mention for its related Social Media Campaign.
Genius Award entries are judged on a numeric scale by a panel of communication experts. Each entry is assessed for its visual appeal, content and message, originality of approach, objectives achieved, and overall effectiveness. Achievements in individual categories were recognized with Grand Genius Awards, Genius Awards, and honorable mention distinctions.
“The annual ASA Genius Awards program honors the most innovative communications and marketing programs in the staffing and recruiting industry,” said Richard Wahlquist, ASA president and chief executive officer. “As in previous years, the 2018 honorees demonstrate that effective communications can be achieved with budgets of all sizes and using a variety of media sources to successfully reach current and prospective candidates and talent, corporate employees, and other audiences.”