LinkedIn tips for job seekers

When you power up your LinkedIn profile with keywords, video and photos,  you make it easier for employers to find you.
 
We had the opportunity to meet with the World’s Premier LinkedIn and SEO expert, Craig Fisher, who sets the search standards at LinkedIn. He shared his best hacks for making your LinkedIn profile easier for employers to find. . Here are his top tips!
 
1. Turn your summary into your story
Your summary is your chance to tell your own story! Don’t just use it to list your skills or the job titles you’ve had. Talk about what makes you a good employee and state your career goals. Don’t be afraid to Be HUMAN. Craig suggests having at least three things that you are comfortable about yourself that you can share on social media. This is  the most personal piece of your profile, so let yourself shine!
 
2. Optimize your profile’s curb appeal
To optimize your profile’s “curb appeal focus on two features: your profile photo and cover photo. Your profile picture is your calling card on LinkedIn – it’s how people are introduced to you  Use a high-quality image that highlights your personality.
 
3. Include keywords
Using keywords that describe your skills and experience in your headline, summary, skills and experience sections will help you get found!
 
4. Write a headline that rocks
Your headline doesn’t have to be your job title and company. Instead, use that space to showcase the special talents or skills you have. The more specific you can be about what sets you apart from the competition, the better!
 
5. Set yourself apart with video
Video is a powerful and entertaining way to connect. Video creates 20 times more shares than any other form of content. Keep your target audience in mind by making it interesting, adding pizzazz and creating it to appeal to employers you want to impress.
 
 
For more great tips and advice check out the Fisher’s LinkedIn tips video, "Social Media & LinkedIn Optimization Session 1" and connect with Craig on LinkedIn. Don't forget to check in and follow LandrumHR on Facebook, LinkedIn, and Twitter to keep up to date on upcoming events and other employment news and resources.